The End

It started one night with an epiphany.  It occurred around 2 am, in the form of a self pep-talk in a bathroom mirror, I have these from time to time, they usually consist of me dissecting my life, what am I doing, what should I be doing, where did I go wrong and what should I do to fix it?  It’s always the same questions, but the answers change.  I’ve had these “epiphanies” countless times, but this one stuck.  The answer.  Write.

I’ve never been a good writer, but I’ve always wanted to be.  The plan; write one post everyday for one year.  Practice make perfect, right?  For one year now, I’ve done that, only being interrupted by natural disasters and impromptu road trips.

When I started, I had fantasies of grandeur.  That someone would discover me.  That I would be plucked out of obscurity.  That someone would be so impressed with my musings on Kanye West’s greatness that they couldn’t resist.  That they would pay me real money, in the form of dollars and cents, to write for them.  It never happened.

I became obsessed with getting Freshly Pressed, in my eyes the pickers of the Freshly Pressed were the key holders to the next step.  Then I became consumed with the WordPress stats, checking views, likes and comments, I knew a well placed fashion post would always help boost my numbers.  Then I turned my pursuit back on being Freshly Pressed.  Then back to the stats.  Then back to Freshly Pressed again.  Then I stopped caring.  I started writing things I, and perhaps only I, would find interesting.  That was better.  I never became Freshly Pressed.

During all that, life happened.  I got fired from my job.  My dog died.  I lost touch with some good friends.  My mother had a cancer scare.  My father was diagnosed with stage IV cancer and then, just to pile it on,  was found to have a blocked artery in his heart.  Not to sound over dramatic, but 2012 sucked.

It had been two years since I graduated college and I was still in the same place, expect now with no dog, fewer friends and a sick father. I was 23 years old and my life had already stalled out.  I started Whiskey & Ice Cream Sandwiches roughly a week before any of this happened.  I had no clue how important it would become.

As the days ticked by, writing one post a day gave me some feeling of purpose.  I had committed to myself I would do it.  So I did it.  It kept me thinking.  Maybe it was just a needed distraction, but I would fill my day with trying to come up with ideas. My nights with writing.  It was an escape.  Some days I hated the obligation I made to myself.  A post a day is hard.  If you read the blog at all you could tell which days my mind was fried.

As I thought and thought and wrote and wrote, I surprised myself on what I was writing about.  I had no idea that I would write as much as I did about hip-hop or politics.  I also came to some conclusions.  I really don’t like hip-hop music, I like about 25-30 hip-hop artists, but that’s it.  As much as I pride myself on being a “political nomad,” I’m pretty much a hardcore liberal.  And most importantly I came to the conclusion, that I enjoy writing more than just about anything else in the world.

Earlier, I alluded to how hard it is to write one post every day.  Because of that, this blog became filled with a tremendous amount of filler.  That filler is my least favorite part of this experience.  That’s partly why I’m not extending the Whiskey & Ice Cream Sandwiches experiment to include a year two.  So today ends the Whiskey & Ice Cream Sandwiches period of my life.

But don’t worry, I’m not done droning on about my opinions yet.

So starting March 1st, I, Greg Massaro, am On The Pursuit of Awesomeness.

Imma Tumble That

In my constant pursuit of internet celebritydom, from time-to-time, I will spend hours upon hours curating new hip-hop themed tumblrs in the vein of Kanye’d by the Bell and Hugs from Drake.

My last, now deleted, attempted was titled Disney Drizzy, which combined Disney cartoon screenshots and Drake lyrics (genius, I know).




alceToday I was up to it again, spending entirely too much time on my new “project”.  I call it, Throw Ya Rocs Up.

The world was earning for someone, somewhere, to compile a catalog of every GIF and photo they could find of famous people throwing up the Roc.  Since I’m always selflessly looking out for others, but mostly because I harbor strong desires to be co-opted into the illuminati, I took up the challenge.

Your move illumanti.  Your move.


Winding Down

I’m caught in a predicament.  Whiskey & Ice Cream Sandwiches is less than a month away from termination.  I said I’d do it for one year and I intend on keeping that promise.  And truth be told, I’m kind of over it anyway.  Not the whole blogging thing, but the whole Whiskey & Ice Cream Sandwiches thing, over it.  And let’s be honest there is more filler on this blog than a Lil Wayne album.

I’ve already started planning out what my next blogging venture will look like.  I don’t want to disclose too much, but let’s just say there will not be a post a day.  I’ve already started hording post ideas for the new blog.

So here’s the predicament, how do I continue to produce (some-what compelling) content when I’m saving my best ideas for a blog yet to be named?

If you frequent this blog with any kind of regularity, you already know the quality has already begun to slip.  My apologies.  But stick with me, I’ll try and make my ‘B’ material as interesting as possible (expect a lot of screen shots and dumb captions).

Internet, You So Crazy

Today was an internet day for the ages.  At 12:00 pm EST, the entire internet community sat at the edge of its seat waiting for 12:01 to drop.  Then is came.  And it was tremendously disappointing.  But, then, without even missing a beat, the internet redeemed itself.  Then, almost immediately after it’s redemption, the internet just got totally weird with it.

If you don’t know what I’m talking about, you were probably too busy checking your Friendster account or responding to emails via Hotmail, and should probably take a step into 2013 and learn how to effectively use the Internet (or as you refer to it “the web”).  But, I digress.

Yesterday, former mouseketeer/punk’d hall of famer/Mr. Beal, Justin Timberlake sent out a very cryptic tweet.

This led to millions of post-teen teenie-boppers and fedora wearing enthusiasts to clamor that, perhaps, a new JT single was on the way.  And even more possibly a Justin Timberlake – Jay-Z – Beyonce ménage à trois, of sorts, would shatter everyone’s universe come January 10th, 2013.

Instead we got this.

A freakin’ teaser trailer.  Who sends out a teaser tweet, to tease a freakin’ teaser trailer?!?  This is what we call, overselling and under-delivering.  I speak for the entire internet when I say, so disappointed. Let’s just say a minute long video of Justin Timberlake’s back is not what we were expecting.

But then, not even a minute later, Beyonce released this via tumblr:

Beyonce new

Destiny’s Child is back together!!! (still waiting for the Anjel reunion).  The internet rejoiced (can we all just spend the rest of the day watching the Say My Name video on loop).   Now before everyone gets too excited, this is just an announcement and it’s basically the same thing Timberlake just did, so why the double standard?  Well, because Beyonce actually knows how to do things.  Unlike Justin, she doesn’t hype the world up for a lame one minute Youtube video, instead she just drops unexpected greatness and peaces.  She’s has a history of this type of behavior.  She’s awesome.

So, while the internet buzzed about a Destiny’s Child reunion and a Justin Timberlake comeback, it seemed like only a matter of time before Carson Daly announced a TRL relaunch.  Then the internet decided to get weird.  Like really weird.

Sammy Sosa (former baseball player/steroid addict/all-around creepy dude) released to the world his Pinterest(?),

sosa2This is Sammy Sosa, yes the real Sammy Sosa, and this is his Pinterest.  How can I be so sure?  Because he captions every one of his awkwardly posed photos with, “Sammy Sosa. Yes, I’m the real Sammy Sosa, and this is my Pinterest.”  WHAT!?!  This is just odd.  It’s an entire wall of pictures of Sosa in a suit or a sweater sitting in chairs, leaning on chairs, showing off his computer, posing with framed photos and pointing.  Somehow I feel like the Mayans predicted this..

sosaTwitter.  Tumblr.  Youtube.  Pinterest.  Internet, I love you.

2 Years

Two years ago I joined the blogging community (sort of, if you count Tumblr as a blog).

And this was my first entry.


20th Dec 2010, I get my quotes from movies because I don’t read.

On an entirely separate note, I hate Riff Raff and everything he stands for.

The Proust Questionnaire

According to Wikipedia, “The Proust Questionnaire is a questionnaire about one’s personality. Its name and modern popularity as a form of interview is owed to the responses given by the French writer Marcel Proust.”

Here are my answers:

1. What is your idea of happiness?

Bleacher seats, peanuts, beer (cheesesteak optional).

2. What is your favorite virtue?

In myself? I would say my ability to see/understand both sides of most issues and arguments.

3. What are your favorite qualities in a man?

Someone intellectual without being pretentious.

4. What are your favorite qualities in a woman?

Trust. And the ability to hold a conversation, a good conversation.

5. What do you most value in your friends?

Someone who understands irony.

6. What is your biggest weakness?

Not being able to communicate what I want. Not going after what I want.

7. What do you enjoy doing most?

Learning new things.

8. What is your idea of misery?

Six AM at a Denny’s an hour outside of Atlantic City after an all-nighter with a crying baby in the background while I eat shitty pancakes.

9. If not yourself, who would you like to be?

Anybody. Preferably someone that can dunk.

10. What is your favorite color?

Red. That was easy?

11. What is your favorite bird?

Bald Eagle. Because I love America.

12. Who are your favorite writers?

Ernest Hemingway. Woody Allen.

13. Who are your favorite poets?

Tupac Shakur. Aubrey Graham. Bob Dylan.

14. Who are your favorite musicians?

Jack White. Kanye West.

15. Who are your favorite heroes and heroines in history?

George Washington. Teddy Roosevelt. Abraham Lincoln. Martin Luther King.

16. Which historical figures do you most dislike?

Hitler. I guess? Isn’t that the general consensus anyway?

17. What event in history do you most admire?

Operation Neptune Spear.

18. What natural gift would you most like to possess?


19. How would you like to die?


20. What is your biggest pet peeve?


21. What is your motto?

YOLO. Chop Wood.

My Side Chick

I don’t know if you’ve noticed, but lately (about the last month and half now) my blog game has been kinda weak-sauce

This is attributed to fact that I’ve been social mediaing and writing a twice-a-week blog post for a new e-comm menswear site.

So, if you want to catch up on some mensweary, fashiony, style write ups head over to HERE.

FNP.S.  Next week I’m coming back hard.  IN PURSUIT OF FRESHLY PRESSEDNESS