Imma let you finish but Kanye West makes some of the greatest videos of all time.
Over the next few days I will countdown Kanye West’s music videos as a lead artist, all 39 of them, worst to best.
* I will not count shorts such as “We Were Once a Fairytale” and the extended “Runaway”.
What makes a music video great? In order to determine this, I watched the most famous and arguably the greatest music video ever, Michael Jackson’s “Thriller,” to see what made that video so memorable and iconic. After watching I established four areas of critique:
- Visuals and Aesthetics, Directing, make up, settings, effect and anything that makes the video look good fall under this umbrella.
- Concept and Story, What’s going on in the video? Is their a story or structure that keeps everything moving forward?
- Creativity and Vision, Basically is this something I’ve seen before.
- Entertainment Value, Does the video keep my interest or does it bore?
Each category receives a grade from 1-10 and are tallied up, allowing a best possibly score of 40, the higher the score the higher the rank. If a tie arises I will make the call between the videos using the most scientific method of all, my gut feeling.
*Fractional points are attributed to gut feeling tiebreakers
39. DRIVE SLOW directed by Hype Williams
Final Grade: 9
38. THE NEW WORKOUT PLAN directed by Little X, Kanye West
Final Grade: 13
37. CLASSIC (BETTER THAN I’VE EVER BEEN) directed by Thibaut de Longeville
Final Grade: 15
36. CAN’T TELL ME NOTHING (VERSION 1) directed by Hype Williams
Final Grade: 17
35. STREET LIGHTS directed by Javier Longobardo
Final Grade: 18
34. HEARD ‘EM SAY (VERSION 2) directed by Bill Plympton, Kanye West
Final Grade: 19
33. JESUS WALKS (VERSION 1) directed by Michael Haussman
Final Grade: 20
32. CHAMPION directed by NEON
Final Grade: 21.00
31. SPACESHIP directed by Kanye West
Final Grade: 21.33